TikTok is the hottest social media platform and that isn’t changing any time soon.
Other platforms are going to continue to play catch up while TikTok is only evolving and expanding the gap they have from those platforms.
And one place they are going to expand themselves in is SEO (search engine optimization).
This tells me that TikTok is no longer worried about the likes of Instagram or Facebook. They are going after YouTube.
And one thing that really separates YouTube from TikTok is the ability to go on the platform, type in a question, and find a video that directly answers that question.
However, TikTok is evolving and starting to change things so that they are that platform that you go to when you have a question about anything.
This is why TikTok SEO is so important now. The sooner you get in on it, the better off you’re going to be down the road.
SEO for TikTok
The question then becomes, how do you optimize your videos for TikTok SEO?
If you know anything about SEO then you know that you need to be using specific keywords with your content.
But where do you put these keywords?
There are a number of areas you need to be conscious of when it comes to putting keywords in your videos:
- When you speak
- Text on the screen
- In your video description/caption
Speaking Your Keywords
Talking head videos are a huge part of TikTok.
And they are something everyone should incorporate into their content strategy if they want to continue to grow their following on TikTok.
The TikTok algorithm is very complex, but it’s also very advanced. It listens to everything that you say to help archive the content and send it to the appropriate audiences.
When you are speaking, say the keywords that you want to use. This is going to help the algorithm understand what your content is about.
This is going to help the algorithm know what category to put your videos under.
When that happens, things become a lot easier for the algorithm to send your content to audience’s that like that type of content.
And this is all because you’re saying things that you would more than likely say in your video anyway, but now you realize it’s becoming more important to focus on the SEO on your video.
When you say things that you know your audience is going to search for, your videos will start to stand out a little more.
Text on the Screen
Putting text on the screen is not only a great way to improve the overall quality of your videos, but it’s going to help with your SEO significantly.
We have to admit, that as good as the technology is on TikTok to where they know what you’re saying, it’s not perfect.
It’s not going to get everything you say right.
And if you’re like me, sometimes you randomly mumble and your speech is sometimes hard to detect.
So adding text on the screen is going to give you that extra bit of SEO.
There is no mistaking the text you put on the screen.
Fun fact, the text doesn’t even need to be on the screen. You can type in whatever keywords you want and move it all the way off the screen.
So a video that may appear to not have any text on the screen can still be optimized for SEO because there is text that you can’t see. TikTok still picks up on it.
Your Video Description
Now, more than ever, having a description of your video is important. Before, you could get away with now having a great video description or even not having one at all.